Aether 1 began as an internal experiment at OFF+BRAND: Could we craft a product‑launch site so immersive that visitors would feel the sound?

The earbuds themselves are fictional, but every pixel of the experience is real – an end‑to‑end sandbox where our brand, 3D, and engineering teams pushed WebGL, AI‑assisted tooling, and narrative design far beyond a typical product page.

This technical case study is the living playbook of that exploration. Inside you’ll find:

• 3D creation workflow – how we sculpted, animated, and optimised the earphones and their charging case.
• Interactive WebGL architecture – the particle flow‑fields, infinite scroll, audio‑reactive shaders, and custom controllers that make the site feel alive.
• Performance tricks – GPU‑friendly materials, faux depth‑of‑field, selective bloom, and other tactics that kept the project running at 60 FPS on mobile hardware.
• Tool stack & takeaways – what worked, what didn’t, and why every lesson here can translate to your own projects.

Whether you’re a developer, designer, or producer, the next sections unpack the decisions, experiments, and hard‑won optimizations that helped us prove that “sound without boundaries” can exist on the web.